Mendix Appoints Global Software Industry Executive as Vice President of Worldwide Marketing
Company adds Gottfried Sehringer to executive leadership to advance growing market interest in Mendix App Platform
BOSTON – May 16, 2012 – Mendix, the app platform company for the enterprise, announced today that it has named Gottfried Sehringer as Vice President of Worldwide Marketing.
Sehringer joins the Mendix team with a highly successful track record in the global software market, including senior marketing roles at SAP, Maconomy and Softrax Corporation. Most recently he served as Chief Marketing Officer of SmartBear Software, Inc., where he built a high-volume, high-velocity marketing model.
In his role at Mendix, Sehringer will be responsible for solidifying the Mendix brand as a global leader in the enterprise app platform market, and leading the company’s product marketing, social media, communications and marketing program initiatives.
“Mendix is a true leader with immense potential in the quickly evolving app platform market,” said Sehringer. “I am excited about being part of the Mendix team and to help more and more companies learn about the tremendous time-to-market and cost benefits the Mendix App Platform delivers.”
“We are thrilled to have Gottfried on our executive team,” said Derek Roos, CEO of Mendix. “Mendix is poised to lead the industry in the coming years and Gottfried’s market vision, experience and drive will help us bring the Mendix story to a much larger audience and accelerate our market success.”