Executive Brief:

4 Principles for Great Multi-Channel User Experiences

Along with growing business demands for custom applications, enterprise IT leaders face the challenge of ensuring that solutions are adopted by customers, partners and employees to achieve the desired business outcomes. One important aspect of delivering apps that are deemed relevant, usable and desirable is providing frictionless, multi-channel user experiences.

Has your IT team implemented proper multi-channel design? Download this executive brief to learn the four principles for great multi-channel user experiences that help ensure app adoption and success.

You’ll discover:

  • The pros and cons of two common approaches to multi-channel design
  • The importance of putting users at the center of your design process
  • How to balance responsive design with tailored device-specific experiences
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