The age-old question in IT strategy is “build or buy?” Traditionally, enterprises buy for speed and build for control and differentiation.

But GenAI and agentic AI are changing all the equations. How can you move fast, automate, and personalize with legacy strategies that don’t hold true anymore? “Buy what you can” isn’t an idea that leads to AI differentiation.

With AI being so specific to each enterprise, buying off-the-shelf isn’t the winning play but waiting just compounds the issue. This session will show you a path to moving fast and standing out by blending your strategies.

What you’ll learn:

• How AI changes what you can build
• Why build vs. buy may not be the entire discussion
• Where to focus for differentiation in the marketplace
• A real Mendix customer example