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Build vs Buy Strategy Top Principles for Enterprise Applications

Analyst Report

Build vs. Buy Strategy: Top Principles for Enterprise Applications

For a long time, the question for enterprise application strategy was “Build or Buy?”. But as technology evolves, so do the things leaders need to account for:

  • Needs and demands of internal and external stakeholders grow more numerous and complex
  • Software providers continue to expand the breadth and depth of what they can support
  • Low-code development capabilities are growing
  • The growth of agentic AI and vibe coding lower the barrier of entry to get started
Your strategy needs to change, and we think that The Gartner buy, build, and blend framework is a great start. In Build vs. Buy Strategy: Top Principles for Enterprise Applications, in our opinion you’ll learn how to create simple, clear policies about how and why to choose and use purchased tools, custom-built software, and a blend of the two.

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For a long time, the question for enterprise application strategy was “Build or Buy?”. But as technology evolves, so do the things leaders need to account for:

  • Needs and demands of internal and external stakeholders grow more numerous and complex
  • Software providers continue to expand the breadth and depth of what they can support
  • Low-code development capabilities are growing
  • The growth of agentic AI and vibe coding lower the barrier of entry to get started
Your strategy needs to change, and we think that The Gartner buy, build, and blend framework is a great start. In Build vs. Buy Strategy: Top Principles for Enterprise Applications, in our opinion you’ll learn how to create simple, clear policies about how and why to choose and use purchased tools, custom-built software, and a blend of the two.

Gartner, Build vs Buy Strategy: Top Principles for Enterprise Applications, Tad Travis, Denis Torii, Anne Thomas, Akis Sklavounakis, 7 February 2025.

*Please note that this Gartner reprint contains links to other Gartner assets. Access to those assets requires a Gartner account.

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