Communicating IT’s Value to the Business: Mendix Webinar Features Dr. George Westerman of MIT

CIOs who  communicate value can create more value; interactive webinar will show you how

BOSTON December 5, 2013Mendix, the app platform company for the enterprise, today announced plans to host an interactive event titled “Communicating IT’s Value to the Business,” featuring Dr. George Westerman of MIT’s Center for Digital Business (CDB). The webinar is scheduled for Thursday, Dec. 12, 2013, at 11:00 a.m. EST.

Westerman is the author of the book “The Real Business of IT: How CIOs Create and Communicate Value,” and he currently leads the MIT CDB research portfolio on Digital Transformation. During the executive webinar, Westerman will explore concepts from his research, including the “IT is a cost” mindset, and how CIOs can do a better job communicating value and accomplishments rather than defending budgets and missed project deadlines.  He will also reveal how CIOs can change their roles from order taker to strategic business partner by communicating about the right kinds of value at the right times.

Going beyond traditional webinar formats, this event will feature an interactive discussion with George Westerman.  Attendees will have an opportunity to help shape the conversation by submitting questions directly to the expert.  Questions can also be submitted prior to the event by tweeting @Mendix.

    About Mendix

    Mendix, a Siemens business, is the only low-code platform designed to address the full complexity of enterprise software development challenges. Deploying point solutions to departmental problems solves things at a micro level—but if you want to make a significant impact on your business, you need to go bigger and build powerful portfolios that move the needle sustainably and strategically.

    With Mendix, enterprises can take on more complex, transformational initiatives by engaging everyone in capturing requirements, forming ideas, and embedding value assessment throughout the lifecycle of the software portfolio.

    Focus on the right problems while relying on governance and control to avoid unnecessary risk. Mobilize your organization. Build the change readiness muscle. And when the next big idea drops, turn it into an outcome quicker.

    More than 4,000 organizations in 46 countries use the Mendix low-code platform. An active community of over 300,000 developers has created over 950,000 applications – and counting.