Communicating IT’s Value to the Business: Mendix Webinar Features Dr. George Westerman of MIT
CIOs who communicate value can create more value; interactive webinar will show you how
BOSTON – December 5, 2013 – Mendix, the app platform company for the enterprise, today announced plans to host an interactive event titled “Communicating IT’s Value to the Business,” featuring Dr. George Westerman of MIT’s Center for Digital Business (CDB). The webinar is scheduled for Thursday, Dec. 12, 2013, at 11:00 a.m. EST.
Westerman is the author of the book “The Real Business of IT: How CIOs Create and Communicate Value,” and he currently leads the MIT CDB research portfolio on Digital Transformation. During the executive webinar, Westerman will explore concepts from his research, including the “IT is a cost” mindset, and how CIOs can do a better job communicating value and accomplishments rather than defending budgets and missed project deadlines. He will also reveal how CIOs can change their roles from order taker to strategic business partner by communicating about the right kinds of value at the right times.
Going beyond traditional webinar formats, this event will feature an interactive discussion with George Westerman. Attendees will have an opportunity to help shape the conversation by submitting questions directly to the expert. Questions can also be submitted prior to the event by tweeting @Mendix.
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Mendix, a Siemens business and the global leader in enterprise low-code, is fundamentally reinventing the way applications are built in the digital enterprise. With the Mendix platform, enterprises can ‘Make with More,’ by broadening an enterprise’s development capability to conquer the software development bottleneck; ‘Make it Smart,’ by making apps with rich native experiences that are intelligent, proactive, and contextual; and ‘Make at Scale,’ to modernize core systems and build large app portfolios to keep pace with business growth. The Mendix platform is built to promote intense collaboration between business and IT teams and dramatically accelerate application development cycles, while maintaining the highest standards of security, quality, and governance — in short, to help enterprises confidently leap into their digital futures. Mendix’s ‘Go Make It’ platform has been adopted by more than 4,000 leading companies around the world.