Digital Business Ambition:
Transform or Optimize?
A Gartner® Report

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Determine How Your Digital Transformation Unfolds

Your organization’s digital transformation starts with you. It’s up to you to declare and drive agreement on your company’s digital ambitions. You need to decide how much you optimize for present needs and how much you transform for the future.

So the long journey ahead starts with you. But where do you begin?

Learn how to set your digital transformation vision and plot out its course with “Digital Business Ambition: Transform or Optimize?” A Gartner ® Report¹

Download Now and Begin Your Trek

In this report, you’ll learn the difference between digital business optimization (improving your current business model) and digital business transformation (pushing your enterprise beyond) and what that means for your digital transformation journey.

Read now and find your company’s starting point by:

  • Considering the timing – Understand your industry’s inflection point, where technology and culture are currently intersecting, and any new regulations to determine the balance
  • Examining your competition – Know where your current competitors stand, how they’re planning to evolve, and get the lay of the land in any new markets you seek to enter
  • Identifying goals – Set and communicate the goals and lay out a digital transformation roadmap for your business


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  • 1 Gartner, Digital Business Ambition: Transform or Optimize?, 15 January 2021, Hung LeHong, Graham Waller