Mendix Commits to Strong Growth in Europe with Appointment of Rob Van Lubek as Senior Vice President for EMEA
BOSTON – SEPTEMBER 3, 2019 – Mendix, a Siemens business and the global leader in low-code and no-code application development for the enterprise, today announced the appointment of Rob Van Lubek as senior vice president for EMEA. Rob will report to Eric Erston, Mendix’s chief revenue officer.
In this newly created role, Rob will be responsible for go-to-market functions across EMEA, as well as leading the regional approach to marketing and devising growth strategies to build on the triple digit growth we’re experiencing in the UK/I and DACH regions.
Van Lubek brings 20 years of IT industry experience, specializing in information and data, with deep experience executing growth strategies across EMEA, including UKI, the Nordics, eastern Europe, Switzerland, and Austria. Prior to joining Mendix, Van Lubek was the Area Vice President for Northwest Europe at Commvault. Van Lubek also spent many years leading sales teams at EMC.
Guiding Mendix to continued success
Mendix CEO Derek Roos said, “Rob is a very experienced business leader with a breadth of experience from across Europe. He understands the regional quirks of different markets and will be uniquely placed to guide our team to continued growth across EMEA. I’m confident he will be a great addition to Mendix and our senior leadership team.”
Rob van Lubek added, “Mendix is revolutionizing software development — adding new possibilities in terms of creation, maintenance, and scalability. Our pioneering technology, combined with the global reach and stability that come with joining the Siemens family, make us an ideal partner for any organization. I’m excited to see how our customers are using Mendix to deliver the apps they need. I’m looking forward to leading our expansion throughout Europe and continuing to build an A-class organization for all employees. Now it’s time to get started!”
For more information about Mendix, please visit https://www.mendix.com.
Tweet This: Mendix is primed to accelerate #lowcode adoption across EMEA with appointment of Rob Van Lubek as SVP for EMEA [insert URL]
LinkedIn: Rob Van Lubek has joined Mendix to devise go-to-market functions across EMEA for its pioneering technology that is turning the world of #appdev on its head, including developing growth strategies that respond to the diverse needs of EMEA markets [insert URL]
Connect with Mendix
Mendix, a Siemens business and the global leader in no-code/low-code application development for the enterprise, is fundamentally reinventing the way applications are built in the digital enterprise. With the Mendix no-code/low-code platform, enterprises can ‘Make with More,’ by broadening an enterprise’s development capability to conquer the software development bottleneck; ‘Make it Smart,’ by making apps with rich native experiences that are intelligent, proactive, and contextual; and ‘Make at Scale,’ to modernize core systems and build large app portfolios to keep pace with business growth. The Mendix platform is built to promote intense collaboration between business and IT teams, and dramatically accelerate application development cycles, while maintaining the highest standards of security, quality, and governance — in short, to help enterprises confidently leap into their digital futures. Mendix’s ‘Go Make It’ platform has been adopted by more than 4,000 leading companies around the world.
Senior Director, Global Communications