BOSTON – SEPTEMBER 3, 2019 – Mendix, a Siemens business and the global leader in low-code and no-code application development for the enterprise, today announced the appointment of Rob Van Lubek as senior vice president for EMEA. Rob will report to Eric Erston, Mendix’s chief revenue officer.

In this newly created role, Rob will be responsible for go-to-market functions across EMEA, as well as leading the regional approach to marketing and devising growth strategies to build on the triple digit growth we’re experiencing in the UK/I and DACH regions.

Van Lubek brings 20 years of IT industry experience, specializing in information and data, with deep experience executing growth strategies across EMEA, including UKI, the Nordics, eastern Europe, Switzerland, and Austria. Prior to joining Mendix, Van Lubek was the Area Vice President for Northwest Europe at Commvault. Van Lubek also spent many years leading sales teams at EMC.

Guiding Mendix to continued success

Mendix CEO Derek Roos said, “Rob is a very experienced business leader with a breadth of experience from across Europe. He understands the regional quirks of different markets and will be uniquely placed to guide our team to continued growth across EMEA. I’m confident he will be a great addition to Mendix and our senior leadership team.”

Rob van Lubek added, “Mendix is revolutionizing software development — adding new possibilities in terms of creation, maintenance, and scalability. Our pioneering technology, combined with the global reach and stability that come with joining the Siemens family, make us an ideal partner for any organization. I’m excited to see how our customers are using Mendix to deliver the apps they need. I’m looking forward to leading our expansion throughout Europe and continuing to build an A-class organization for all employees. Now it’s time to get started!”

For more information about Mendix, please visit https://www.mendix.com.

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About Mendix

Mendix is a leading low-code agentic development platform. For industrial organizations, Mendix’s full capabilities are delivered as part of Intelligence Center X, Siemens’ agentic enterprise system — turning industrial AI into measurable outcomes with shared context, orchestration, agentic development and governance.