Mendix Webinar Featuring Research Analyst John Rymer to Focus on ‘Rewriting the App Delivery Playbook for the Age of the Customer’

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Attendees will learn how CIOs and their teams can leverage new app delivery methods to better serve customers, business partners

BOSTON February 4, 2014Mendix, the app platform company for the enterprise, today announced plans to host an interactive executive IT webinar titled “Rewriting the App Delivery Playbook for the Age of the Customer,” featuring John Rymer, vice president and principal analyst at Forrester Research. The webinar is scheduled for Wednesday, Feb. 12, at 11:00 a.m. EST.

The most successful businesses today focus on delivering the best customer experiences by empowering all stakeholders (customers, partners, suppliers, employees, etc.) with greater mobility and access to information.  There’s a tremendous opportunity to deliver innovative apps that fuel powerful—and profitable—customer interactions.  But the old rules of development no longer apply.  Requirements are fluid, change is constant, and timelines are tight.

In the Mendix webinar, Rymer will outline how CIOs and their teams can meet surging application demands, better serve both customers and business partners, and strategically propel the business forward.

Additional takeaways include:

  • Changing customer and business dynamics in the Age of the Customer
  • An overview of the new productivity platforms and their advantages over conventional coding
  • Required attributes for app delivery in the Age of the Customer, including speed, flexibility, multi-device, and cloud deployment

For more information about the webinar or to register, please visit: www.mendix.com/AppDeliveryPlaybook.

Press Inquiries

Sarah Salbu
Communications Manager
Sarah.salbu@mendix.com