BOSTON – February 4, 2014 – Mendix, the app platform company for the enterprise, today announced plans to host an interactive executive IT webinar titled “Rewriting the App Delivery Playbook for the Age of the Customer,” featuring John Rymer, vice president and principal analyst at Forrester Research. The webinar is scheduled for Wednesday, Feb. 12, at 11:00 a.m. EST.
The most successful businesses today focus on delivering the best customer experiences by empowering all stakeholders (customers, partners, suppliers, employees, etc.) with greater mobility and access to information. There’s a tremendous opportunity to deliver innovative apps that fuel powerful—and profitable—customer interactions. But the old rules of development no longer apply. Requirements are fluid, change is constant, and timelines are tight.
In the Mendix webinar, Rymer will outline how CIOs and their teams can meet surging application demands, better serve both customers and business partners, and strategically propel the business forward.
Additional takeaways include:
For more information about the webinar or to register, please visit: www.mendix.com/AppDeliveryPlaybook.