Willem's driving factor for the past decade has been turning frowns into smiles via innovative digital solutions for real people. Being an advocate of both User Centered Design as well as Agile Software Development makes him a strong believer in the Mendix philosophy. His design- and technical engineering background allow him to reap the benefits of both worlds as a UX designer. A good challenge in taking solutions to the next level is what makes his day. Innovation via synergy his credo.