Legendary Innovation Visionary Geoffrey Moore to Headline Mendix World 2016

Speakers include Former Netflix Cloud Architect Adrian Cockcroft, Leading Edge Forum Researcher Simon Wardley, Digital Transformation Specialist Kamales Lardi and More

BOSTON and ROTTERDAM February 2, 2016Mendix, a leader in digital innovation and application Platform-as-a-Service (aPaaS), today announced that best-selling author and innovation authority Geoffrey Moore will deliver the headlining keynote at Mendix World 2016, the premier global conference on innovation and digital transformation in Rotterdam, the Netherlands, June 6-8.

twitter-mxworld-speakers-mooreMoore has received wide acclaim for his work on the market dynamics surrounding disruptive innovations. He has written seven books, including the marketing technology classic “Crossing the Chasm” and his latest work, “Zone to Win: Organizing to Compete in an Age of Disruption,” which focuses on the challenge large enterprises face when they seek to innovate new business models within their established portfolio.

“Over the past 25 years, Geoffrey Moore has established a reputation as a fearless and insightful luminary on issues that drive innovation across technology and the broader world of business,” said Derek Roos, CEO and co-founder of Mendix. “Mendix World is a forum for ideas about disruptive trends – how to anticipate them and leverage them to unlock new opportunities. We look forward to hearing the lessons Geoffrey can teach us all about how to embrace disruption and transform our businesses.”

Moore serves as chairman emeritus of The Chasm Group, Chasm Institute, TCG Advisors, and as a venture partner at MDV. He is an active speaker, appearing before audiences across the globe addressing topics ranging from high-tech market dynamics to business strategies, innovation, organizational development, and industry futures.

Moore heads a growing list of speakers at Mendix World 2016 that includes:

Mendix World 2016, held at the historic Van Nelle Factory in Rotterdam, will focus on driving digital innovation and transformation through modern application delivery. With a theme of “Inspiring Innovation,” the conference helps CIOs, business leaders, developers and technical professionals worldwide deepen their skills and knowledge in the areas of digital, bimodal IT, mobile, cloud, application development and aPaaS through keynotes, breakouts, expert-led workshops, product demonstrations and extensive networking.

Mendix World 2016 sponsorships have been highly sought after by Mendix’s global partner ecosystem. Confirmed Platinum sponsors include Bizzomate, Finaps, Magnus, Mansystems and Nokavision Software and confirmed Gold sponsors include AuraQ.

To learn more about Mendix World 2016, please visit http://mendixworld.com/. Register today, and use promo code “MOORE100” for substantial savings.