Mendix World 2016

Inspiring Innovation 7-8 June Rotterdam, NL

Check out the presentations from this world class event that brought CIOs, business leaders and developers together for 2 days of digital innovation insights.

Power the Digital Enterprise with Smart Apps

Trends like cloud, IoT, big data and machine learning are reshaping entire industries as we know them. Enterprises have no choice but to become digital at the core.

Attend Mendix World 2016 for insight on making technology a defining characteristic of your business. Discover how to put IoT and algorithms to work in Smart Apps that deliver new experiences for your customers, partners and employees.

Address All Facets of Digital Transformation

Technology is just one element of digital transformation. According to Gartner, people, culture and IT-business alignment are among the top success factors.

Mendix World 2016 will help guide you through all facets of successful digital transformation:

Smart Apps

Discover our vision and product strategy in the Keynotes and Platform track.

Stay tuned for major product announcements.

IoT & Algorithms

Join the Strategic Trends track to see how what’s on the horizon and how it’s shaping app development.

See it in action at the Hackathon.

Customer Success

Success breeds success.

Get inspired by how your peers are successfully driving digital initiatives.

Digital Transformation

Follow the Digital Transformation Track for a roadmap and best practices approach to digitizing your business.

Featured Speakers

Be inspired by these innovation visionaries and what they see on the horizon:

Geoffrey Moore

Geoffrey Moore

Bestselling Author, Consultant & Disruptive Technology Specialist,

Keynote Speaker

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between startup companies in the Mohr Davidow portfolio and established high-tech enterprises.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.

Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.

Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.

Simon Wardley

Simon Wardley

Researcher, Leading Edge Forum

Keynote Speaker

Simon Wardley is a Researcher for the Leading Edge Forum, a global research and thought leadership community dedicated to helping large organizations become more successful by identifying and adopting Next Practices at the growing intersection between business and information technology.

Simon’s focus is on the intersection of IT strategy and new technologies.  His most recent published research (January 2016) is entitled Clash of the Titans: Can China Dethrone Silicon Valley? where he examines the impact of strategic competition at a national and global level, gauging the progress China has made and the likely developments going forward.

His previous research covers topics including Of Wonders and Disruption, The Future is More Predictable Than You Think: A Workbook for Value Chain Mapping.  Simon has also covered topics including   Beware of Geeks Bearing Gifts: Strategies for an Increasingly Open Economy, Learning from Web 2.0 and A Lifecycle Approach to Cloud Computing

Simon has spent the last 15 years defining future IT strategies for companies in the FMCG, Retail and IT industries.  From Canon’s early leadership in the cloud computing space in 2005, to Ubuntu’s recent dominance as the No 1 Cloud operating system.

As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems, whether it’s in behavioural patterns, environmental risks of chemical pollution, developing novel computer systems or managing companies.  He is a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure and cybernetics.

Simon is a regular presenter at conferences worldwide, and was voted as one of the UK's top 50 most influential people in IT in ComputerWeekly’s 2012 and 2011 polls.

Adrian Cockcroft

Adrian Cockcroft

Former Cloud Architect, Netflix

Keynote Speaker

Adrian Cockcroft has had a long career working at the leading edge of technology. He’s always been fascinated by what comes next, and he writes and speaks extensively on a range of subjects. At Battery, he advises the firm and its portfolio companies about technology issues and also assists with deal sourcing and due diligence.

Before joining Battery, Adrian helped lead Netflix’s migration to a large scale, highly available public-cloud architecture and the open sourcing of the cloud-native NetflixOSS platform. Prior to that at Netflix he managed a team working on personalization algorithms and service-oriented refactoring.

Adrian was a founding member of eBay Research Labs, developing advanced mobile applications and even building his own homebrew phone, years before iPhone and Android launched. As a distinguished engineer at Sun Microsystems he wrote the best-selling “Sun Performance and Tuning” book and was chief architect for High Performance Technical Computing.

He graduated from The City University, London with a BSC in Applied Physics and Electronics, and was named one of the top leaders in Cloud Computing in 2011 and 2012 by SearchCloudComputing magazine.

Max Gibbs

Max Gibbs

CIO, Chubb European Group

Keynote Speaker

Max Gibbs has over 30 years’ experience in IT in leadership roles developing and providing quality IT solutions for international businesses, the majority delivering to Global Insurance and Reinsurance Corporations.

Max began his career as an application developer during the infancy of the PC and has evolved into a Senior IT leader by gaining experience of all technical disciplines in systems development, consulting, service delivery, infrastructure and application support. This grounding coupled with practical knowledge of IT governance, working with regulators, developing strong strategic plans, and exercising large organization leadership skills has allowed him to generate a strong record of delivering IT service and solutions.

Throughout this time, Max has maintained a passion for delivery of quality services to the IT consumer, successfully organizing and tasking IT groups to improve communication, improve service and improve the understanding of the way IT can serve and support a business through delivery of new ideas and initiatives. Job satisfaction highs for him are seeing IT strategic decisions come to fruition, where technology solutions are used to provide a competitive advantage, or solve business problems that limit growth or productivity.

Derek Roos

Derek Roos

Co-Founder and CEO, Mendix

Keynote Speaker

As chief executive officer, Derek leads a pioneering team of software industry experts with the mission to bridge the gap between business and IT, making business application development dramatically easier, faster and collaborative. As a result, the company is achieving tremendous global growth and disrupting the way many of the world’s leading companies are innovating and differentiating.

Derek earned a Master of Science degree in Business Administration from Erasmus University, Rotterdam. He is a highly sought speaker at IT conferences and is guest lecturer at several universities. Derek has received the Ernst & Young Emerging Entrepreneur of the Year 2012 Award.

Johan den Haan

Johan den Haan

CTO, Mendix

Keynote Speaker

As Mendix’s chief technology officer, Johan leads the company’s overall technical strategy and research & product development teams.

Johan speaks regularly at technology events and is a renowned blogger on a range of topics, including PaaS, Model-Driven Development, Scrum, cloud computing and software engineering. He earned a Master of Science in Computer Science with a specialization in Information Architecture from the Delft University of Technology.

Hans Luijendijk

Hans Luijendijk

Director Business Enterprise Architecture & Strategy, KLM

Keynote Speaker

As Director Business Enterprise Architecture & Strategy, Hans Luijendijk leads a team of business enterprise architects to ensure and safeguard that the ICT solutions will support the business vision. Within KLM Engineering & Maintenance, working under architecture is positioned as an enabler to become smarter, simpler and cheaper.

In this role Hans, was involved as digital team lead of KLM Engineering & Maintenance at the start of the digitizing KLM program and successfully delivered the first app for KLM Engineering & Maintenance, with Mendix and FlowFabric.

See how your peers are rebuilding their organizations with digital capabilities:


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