What Does Successful Customer Experience Look Like?
Customer experience is a “What have you done for me lately?” game, and anticipating preferences, technology trends, and the context in which your product is going to be used is a big game-changer. The experience you provide can define your market share. Knowing what users want and expect is paramount. So, get ahead of the other players and know the 7 trends to expect for customer experience in 2022.
Mendix has partnered with Cognizant, a leading global GSI, Fortune 200 company that has deep experience in manufacturing, media, retail, and healthcare, to put together this need-to-read list.
7 Digital CX Trends. Countless Opportunities.
With all the roles, personas, industries, functions, geographies, devices, and touchpoints that you need to consider, developing for customer experience can get quite complex quite quickly. The more technology you adopt, the deeper in tech debt you get. So, how do you balance the needs of your customers with the bandwidth of your tech stack?
Master the balancing act and download to learn what it’s going to take to create experiences that delight and retain customers, optimize processes, and improve the lives of employees. What you need to know:
- Customer experience is not a one-and-done game. Your development teams need to be able to constantly change and improve your products.
- Mobile is still #1, but you need to re-architect to consider other technologies like wearables, AR/VR, and IoT.
- Low-code and Agile are great means to develop hyper-personalized experiences without accumulating more technical debt.