MIT students and Mendix collaborate

A team of top notch MBAs from the MIT Entrepreneurship Center, mentored by Ken Morse, Managing Director, saw great promise in software company Mendix. In a joint project, the MIT Entrepreneurship Center explored the value proposition of Mendix and validated the strength and flexibility of the Mendix Model-driven Application Platform.

The MIT Entrepreneurship Center educates men and women who make high tech startup companies successful and provides contents, context and contacts that enable ventures based on innovative technologies.

Mendix has developed a Model-driven Development Platform that allows companies to automate complex business processes across organizational boundaries. Mendix technology allows the creation of complex, state of the art business applications that address the unique needs of organizations. Using visual models rather than computer code, it allows business process analysts to visually capture processes that can instantly be transformed into enterprise class applications. This approach dramatically reduces the costs and risks associated with traditional software development and allows organizations to focus on optimizing processes without the challenges traditionally associated with the delivery of IT projects.

Working closely together with Senior Management of Mendix, both in the Netherlands and at the Cambridge based US office, MBA students researched the value Mendix has delivered to existing customers and the dynamics of the US market. Building on the broad and multidisciplinary curriculum of MIT’s MBA curriculum and the extensive network a variety of market opportunities were identified and explored. Based on this deep quantitative and qualitative research a number of clear opportunities emerged in the US market.

Kenneth Morse, Senior Lecturer and Managing Director of the MIT Entrepreneurship Center: “The challenges of entering overseas markets are usually daunting for startups. When I first met the team from Mendix in Delft, the Netherlands, and Boston I could see they had the drive, determination and listening skills needed to enter the US markets and be successful. A top notch team of our MBA students studied on the US insurance market for Mendix’ software, and everyone did their job well, especially focusing on quantifying the rather handsome and unique value proposition. I think the US carriers will be happy with the Mendix solution.”

Mendix CEO Derek Roos: “We are extremely happy with the results of the MIT E-Lab project. Mendix fosters collaboration with the brightest individuals of the leading universities and looks forward to continuing the relationship with MIT Sloan School of Management and the MIT Entrepreneurship Center.”

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About Mendix

Mendix, a Siemens business and the global leader in enterprise low-code, is fundamentally reinventing the way applications are built in the digital enterprise. With the Mendix platform, enterprises can ‘Make with More,’ by broadening an enterprise’s development capability to conquer the software development bottleneck; ‘Make it Smart,’ by making apps with rich native experiences that are intelligent, proactive, and contextual; and ‘Make at Scale,’ to modernize core systems and build large app portfolios to keep pace with business growth. The Mendix platform is built to promote intense collaboration between business and IT teams and dramatically accelerate application development cycles, while maintaining the highest standards of security, quality, and governance — in short, to help enterprises confidently leap into their digital futures. Mendix’s ‘Go Make It’ platform has been adopted by more than 4,000 leading companies around the world.