Independent Software Vendors (ISV)


An Independent Software Vendor (ISV) is a business entity specializing in making and selling software, designed for mass or niche markets. This software is primarily focused on serving user needs in various industries, differing from in-house software developed by companies for their own use.

What is the difference between an ISV and a software reseller?

An ISV creates and sells its own software products, while a software reseller typically distributes software created by other companies.

How do ISVs make money?

ISVs primarily generate revenue through selling software licenses, subscriptions (especially in SaaS models), and sometimes through custom development services.

Can an ISV be considered a startup?

Many ISVs start as startups, especially when they are in the initial stages of developing and marketing innovative software solutions. However, not all startups are ISVs, and not all ISVs maintain a startup model as they grow.

What does an ISV do?

An ISV develops, markets, and sells software products that are designed to meet the specific needs of various market segments or industries. They focus on creating innovative software solutions, often tailored for specific functional or industry needs.