Creating the future of fashion and retail with low-code

Retailers are undergoing a massive shift to e-commerce selling, shifting their business paradigm from make then sell, to sell then make. In this session you’ll learn about Mendix PLM for Retail and Fashion, a low-code solution that is built to enable the 3D design process for brands and retailers as they adapt to this new way of selling. Using true 3D integration, photo-realistic assets, and a visual easy-to-use interface, this solution promises to transform the journey to e-commerce for your retail business.

Transcript

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(upbeat music)

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<v ->Hi, my name is Jason Enzweiler,</v>

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I’m the Director of the ISV Program for Mendix.

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Today, we’re here to discuss

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our OEM product for Mendix PLM for Fashion and Retail.

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Creating the future of Fashion and Retail PLM,

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powered by Mendix.

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With me, I have Rene.

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<v ->Hi, I’m Rene Tusveld</v>

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and I’m representing CLEVR

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<v ->So for the agenda today,</v>

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we’re going to be going over three things.

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We’re going to be going over the problem.

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And the problem really is,

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is the disruption that’s happening currently

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in the fashion and retail industry,

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all of the different factors and trends

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that are happening are driving

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tremendous change in that industry.

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So we’re going to show you how we identify

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what those problems are,

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and then we’re going to show you the solution,

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which is constructed, accelerated,

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and powered by Mendix.

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This solution has all the advantages of Mendix

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with the actual, powerful application built above it.

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So we’re anxious to show it to you.

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And then, finally, we’re going to be showing you the value.

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The value is going to be

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with this changing paradigm

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that we’re going to be showing you,

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how this solution really helps our customer adjust to that

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and be able to benefit,

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and be able to get to market faster

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for all their fashion and retail products.

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So we’ll be going over that in the agenda,

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and we’ll be discussing the future.

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Okay, so in order to do this kind of transformation,

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the secret is to focus not on fighting the old,

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but on building the new.

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So all of these future trends

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and all this technology that’s occurring has

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to be adjusted to by the industry.

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And this solution is really made

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for the post-COVID world of fashion.

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It’s a world, in which, e-commerce has exploded

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and became the primary way

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of buying fashion and retail products.

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It’s a world in which smaller,

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more agile companies are fighting for market share,

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and technology is there to support that,

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and eliminate those barriers for them

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to succeed and compete.

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And it’s a world where the technology has advanced

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to such a degree,

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that it has really driven the industry

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and forced them to basically adopt

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this technology to stay competitive.

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So in that future world,

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we’re trying to solve the problems

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that these trends driving the industry are describing.

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So some of these trends are things

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like mass personalization.

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There’s,

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people go online today and order

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a set of athletic shoes.

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On those athletic shoes,

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they’re going to have different colors and patterns,

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and they may have a sole and different laces,

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that –

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that’s been around for awhile,

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but what’s really changing now is

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everything else is offering personalization,

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a one-of-a-kind experience for everyone.

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So things like belts, purses, ties,

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any accessory,

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candles, any kind of home goods,

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you can pretty much personalize them.

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And a solution that’s going to solve the problems

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of the future has to handle that trend.

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Visual commerce, “Hey, see it, like it, buy it,

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then make it.”

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So in visual commerce,

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people used to go to a store,

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in a brick-and-mortar store,

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and they would feel the tangible items.

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Today, you have to get that same experience

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in an e-commerce world.

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And in order to do that,

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it requires a massive amount of assets

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to be able to allow you to experience the product.

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Things like even trying it on virtually.

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Any solution that basically has to solve these trends has

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to solve that problem

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and help that problem.

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And then, finally, digital adoption.

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There used to be a large barrier to entry

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for designers to get into the fashion space.

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A lot of the larger corporations

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that deal with fashion and retail had

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a whole bunch of infrastructure,

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and there’s a whole bunch of manual interactions

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that would have to occur.

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With the new digital adoption,

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that’s gone away,

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and medium designers competing with large,

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established fashion companies.

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The technology allows them to design and sell

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before they ever even make anything.

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And so, this software is meant to be able

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to accommodate those kinds of small

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and medium designers,

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and help them get to be that competitive

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with the larger, more established fashion companies.

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So, the retail vision.

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In order to get to this future vision,

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PLM is one aspect of it.

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It starts with PLM,

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that has all the product data

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to feed all of the downwind processes

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that are necessary,

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all of the assets, everything that’s necessary.

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PLM is the start of this.

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It’s the linchpin for this,

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but there’s a whole bunch of downwind solutions

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that are necessary to realize

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the vision for the future retail and PLM space.

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We’re starting with PLM

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and we’re releasing this OEM product,

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but we’re going to be paying attention

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and working on solutions for all

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of these different areas in the future.

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So this is our roadmap

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and where we’re going to be going there.

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But the overall vision is basically starting with PLM.

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In order to help us on this journey,

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we had to find a partner that

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really understood this industry.

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And not only understand the industry,

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but they actually had great expertise with Mendix

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and being able to build an application this sophisticated

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to be able to solve these problems.

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We found CLEVR.

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And I’m going to let Rene Tusveld take this away

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and be able to describe how they built the solution,

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their background,

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and show a little bit about the solution,

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so we can give you a preview.

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Thank you, take it away, Rene.

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<v ->So by using Mendix, we turn experience into innovation.</v>

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We were able to develop this product much faster

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than you normally would expect,

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10 times faster.

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Also, we are able to add capabilities much faster

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so we can have an aggressive roadmap for our product.

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And also, we were able to implement our product

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much easier at a customer

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so they will have a quicker time to value

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with our new product.

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We can integrate with our customer ecosystem using

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the integration capabilities of the Mendix platform.

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So

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we can use all the information that is

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already available in current systems.

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And last but not least,

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our solution is based on the Mendix platform so can support

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any kind of device you like.

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So all the functionalities we have

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in the PLM solution,

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we can bring it to any kind of device you would like,

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all supported by the native mobile device support

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of the Mendix platform.

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So now, I’m very happy that we can introduce

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our PLM solution for retail and fashion,

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powered by Mendix.

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The solution is covering the whole process,

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from ideation, line planning,

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cost calculation, until the final product and sales.

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We are embracing new technologies like 3D design

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and photorealistic images.

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And these are the requirements

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that the modern industry expects from the product.

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So now, we have a sneak preview of our product.

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(upbeat rock music)

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<v ->So I hope you enjoyed our preview.</v>

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The future of fashion and retail is now.

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As you saw in the solution,

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this was made for visual commerce.

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All of the assets that we generate

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throughout the process are leveraging a power

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in the e-commerce economy for our company.

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It’s powered by Mendix,

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has all the advantages of Mendix,

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plus a powerful application built on top.

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And it’s, “Start digital and stay digital.”

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We’re going 3D from the beginning

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all the way through manufacturing,

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and enabling that process to happen.

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So, as you can see,

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this solution is built for the future,

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and built for what the companies need today in this world.

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So I really appreciate you attending our session.

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If you need more information,

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this is available now on the Mendix marketplace,

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you can go out there and request more information on it.

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More info can also be found

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under the retail cloud booth,

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and you can see Mendix PLM for fashion and retail.

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I thank you for all your time today,

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and I hope you enjoy your conference

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and have a wonderful experience.

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Thank you.