Edward Hadley on October 25, 2016
With the rise in digital devices, we’ve grown accustomed to simple, intuitive apps that collectively help us manage all facets of our lives. This means that customer expectations are changing rapidly and are shaped by their digital experiences. Customers now expect insurers to provide simpler, more personalized and relevant products and experiences. The insurance industry is under pressure to keep up with these customer demands, as well as new insurtech startups that are disrupting the industry with new technologies.
But providing a digital service alone is not sufficient. Insurers need to offer an integrated and personalized experience across all touch points. This requires a host of multi-channel, muti-device apps that seamlessly integrate into your core systems and processes.
To compete with the new breed of tech-savvy startups, innovative tech giants, and established players, insurers need to make application development a core competitive advantage to support new business models, drive greater customer engagement, and streamline internal processes.
To get the greatest return on investment for digitization projects, learn how to become a digital insurer with this infographic:
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