Mendix World 2016: Geoffrey Moore, Simon Wardley and Adrian Cockcroft to Take the Stage

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Mendix World 2016: Geoffrey Moore, Simon Wardley and Adrian Cockcroft to Take the Stage

/ March 31, 2016

With the race to digitize your business and keep up with changing technology and consumer expectations, collaboration between Business and IT has never been more critical. What better way to collaborate than to get together with your fellow business leaders, IT executives and Mendix developers for two days of inspiration and best practices in digital innovation and rapid app development.

Set in the beautiful Van Nelle Factory in Rotterdam on June 6-8, Mendix World 2016 provides the best opportunity to connect with your peers to discuss unique business challenges, strategic technology trends, and more iterative innovation practices so that your company can thrive in the digital era.

These three keynote speakers are inspiring innovation with books and speeches that are reaching people across the globe. Don’t miss them speak at Mendix World!

Geoffrey Moore is a bestselling author, consultant and disruptive technology specialist.

His life’s work has focused on the market dynamics surrounding disruptive innovations. His first and most well-known book, Crossing the Chasm, focused on the challenges start-ups face transitioning from early adopters to mainstream customers.

Moore’s recent works, Escape Velocity and Zone to Win, address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. The basis of much of his recent consulting, this theme underscores the need for separate (but collaborative) organizational structures for driving innovation versus keeping the lights on. Gartner calls this bimodal IT, but as we discuss below, Mendix World keynote speaker Simon Wardley takes it one step further with his pioneer-settler-town planner model.

Moore gives between 50 and 80 speeches a year. Another theme that has received a lot of attention recently is the shift in focus in enterprise IT investment from Systems of Record to Systems of Engagement. This trend is driving the need for cloud platforms that accelerate the development and delivery of new systems of engagement that drive revenue growth and improve the customer experience. Find Geoffrey on Twitter


Simon Wardley is a researcher for the Leading Edge Forum, a global research and thought leadership community dedicated to helping large organizations become more successful by identifying and adopting Next Practices at the growing intersection between business and information technology. He has spent the last 15 years defining future IT strategies for companies in the FMCG, Retail and IT industries.

Simon’s focus is on the intersection of IT strategy and new technologies. His writing often focuses on what he calls Wardley ‘Value Chain’ Mapping, the act of creating a map for users and boards to navigate from, and drive a better customer experience. The process consists of many steps including figuring out customer needs, creating a ‘Value Chain’ to meet those needs, and creating a map to connect the value chains with the broader environment to see how change occurs.

Wardley has also written numerous articles on the three party structure (pioneers, settlers and town planners) and the importance of the middle party(settlers) for sustainable and competitive advantage versus just a bimodal IT structure. Wardley explains on his blog that when you break down a problem into small teams, each team not only has an aptitude, but also an attitude. The purpose of pioneers, settlers and town planners is to recognize that we have at least three different attitudes and people tend to excel at one of these, but you need all three. Wardley believes that settlers are necessary in an organization to manage the transition from innovation to commodity. Find Simon on Twitter


Adrian Cockcroft has had a long career working at the leading edge of technology. Named one of the top leaders in Cloud Computing in 2011 and 2012 by SearchCloudComputing magazine, he’s always been fascinated by what comes next, and he writes and speaks extensively on a range of subjects. Before joining Battery Ventures, Adrian helped lead Netflix’s migration to large scale, highly available public-cloud architecture and the open sourcing of the cloud-native NetflixOSS platform.

Adrian often speaks about the adoption of microservices as a new way to deliver apps. Today, there are several trends that are forcing application architectures to evolve. Users expect a vital, interactive and dynamic user experience on a wide variety of channels. Applications must be highly scalable, highly available and run on cloud environments. Consequently, the old way of developing web applications that serve up HTML to desktop browsers is no longer adequate. An alternative architecture is microservices.

In a previous interview, Adrian reflects on his time at Netflix stating that the key thing Netflix optimized for was speed (we’ve shared Adrian’s quote “speed wins in the marketplace”). Agility was a way of surviving and winning in the competitive landscape. As Netflix transitioned from a DVD business to a streaming business, the availability requirements took a steep upswing, as did the need to continuously innovate. He describes this as a collision in the system that leads to a need to split tasks in a “Microservices Architecture” to be able to change and evolve quickly. Find Adrian on Twitter

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