When a company launches a new line of business in an established market, its leaders know they have something of value to bring those customers. Their intent is to upset the status quo, often by establishing a new standard of quality. That’s exactly what Saga did when it established a home health care service for the over-50 population.
Today, Saga is one of the leading home care agencies in the UK, thanks to the company’s decades-old reputation for customer service, combined with its ability to disrupt the market with cutting-edge technology.
Saga started in 1951 as a travel company. It has since grown into an award-winning business providing a variety of products, including insurance and financial services for the over-50 population. Throughout the years, Saga has stayed true to its mission: “To help our customers lead the life they want to lead.”
An agile technology platform would enable the company to respond quickly to an evolving industry and changing customer needs.
In order to succeed in their mission, Saga understood that the most important thing to do was to listen to their customers. By doing that, they could truly understand them and provide the services their customers would need to live the lives they want to live.
It’s because of this unwavering commitment to its customers that Saga decided to offer home health care services. The company knew it was entering a mature — and crowded — market, but executives were confident that its existing reputation for customer service could help the company bring a new standard of care that was desperately needed. Saga also understood the valuable role of technology to help make this happen. In addition to differentiating Saga from other health care providers that hadn’t yet embraced technology, an agile technology platform would enable the company to respond quickly to an evolving industry and changing customer needs.