Creating the future of fashion and retail with low-code

• Legacy Modernization
• Low-Code Development
• Workflow Automation

• Transcript

  [00:00:01.422] (upbeat music) [00:00:09.550] <v ->Hi, my name is Jason Enzweiler,</v> [00:00:11.520] I'm the Director of the ISV Program for Mendix. [00:00:15.101] Today, we're here to discuss [00:00:16.720] our OEM product for Mendix PLM for Fashion and Retail. [00:00:20.429] Creating the future of Fashion and Retail PLM, [00:00:23.170] powered by Mendix. [00:00:24.830] With me, I have Rene. [00:00:26.920] <v ->Hi, I'm Rene Tusveld</v> [00:00:28.620] and I'm representing CLEVR [00:00:29.970] <v ->So for the agenda today,</v> [00:00:32.260] we're going to be going over three things. [00:00:33.950] We're going to be going over the problem. [00:00:35.910] And the problem really is, [00:00:37.490] is the disruption that's happening currently [00:00:39.670] in the fashion and retail industry, [00:00:41.470] all of the different factors and trends [00:00:43.460] that are happening are driving [00:00:45.060] tremendous change in that industry. [00:00:46.920] So we're going to show you how we identify [00:00:50.160] what those problems are, [00:00:51.540] and then we're going to show you the solution, [00:00:53.470] which is constructed, accelerated, [00:00:55.267] and powered by Mendix. [00:00:56.960] This solution has all the advantages of Mendix [00:01:00.320] with the actual, powerful application built above it. [00:01:04.120] So we're anxious to show it to you. [00:01:06.890] And then, finally, we're going to be showing you the value. [00:01:09.186] The value is going to be [00:01:10.940] with this changing paradigm [00:01:12.330] that we're going to be showing you, [00:01:13.900] how this solution really helps our customer adjust to that [00:01:18.700] and be able to benefit, [00:01:20.460] and be able to get to market faster [00:01:22.310] for all their fashion and retail products. [00:01:24.490] So we'll be going over that in the agenda, [00:01:27.100] and we'll be discussing the future. [00:01:29.830] Okay, so in order to do this kind of transformation, [00:01:35.497] the secret is to focus not on fighting the old, [00:01:39.490] but on building the new. [00:01:40.866] So all of these future trends [00:01:43.670] and all this technology that's occurring has [00:01:46.190] to be adjusted to by the industry. [00:01:48.100] And this solution is really made [00:01:50.640] for the post-COVID world of fashion. [00:01:52.845] It's a world, in which, e-commerce has exploded [00:01:57.242] and became the primary way [00:01:59.230] of buying fashion and retail products. [00:02:01.754] It's a world in which smaller, [00:02:04.850] more agile companies are fighting for market share, [00:02:08.320] and technology is there to support that, [00:02:11.230] and eliminate those barriers for them [00:02:13.770] to succeed and compete. [00:02:15.849] And it's a world where the technology has advanced [00:02:19.810] to such a degree, [00:02:22.091] that it has really driven the industry [00:02:26.820] and forced them to basically adopt [00:02:28.860] this technology to stay competitive. [00:02:31.418] So in that future world, [00:02:33.688] we're trying to solve the problems [00:02:36.477] that these trends driving the industry are describing. [00:02:42.000] So some of these trends are things [00:02:44.070] like mass personalization. [00:02:46.450] There's, [00:02:47.283] people go online today and order [00:02:49.380] a set of athletic shoes. [00:02:51.300] On those athletic shoes, [00:02:52.440] they're going to have different colors and patterns, [00:02:55.910] and they may have a sole and different laces, [00:02:59.210] that - [00:03:00.780] that's been around for awhile, [00:03:03.080] but what's really changing now is [00:03:03.913] everything else is offering personalization, [00:03:07.780] a one-of-a-kind experience for everyone. [00:03:11.150] So things like belts, purses, ties, [00:03:14.860] any accessory, [00:03:16.530] candles, any kind of home goods, [00:03:18.900] you can pretty much personalize them. [00:03:21.000] And a solution that's going to solve the problems [00:03:22.970] of the future has to handle that trend. [00:03:25.940] Visual commerce, "Hey, see it, like it, buy it, [00:03:29.457] then make it." [00:03:30.830] So in visual commerce, [00:03:32.610] people used to go to a store, [00:03:34.250] in a brick-and-mortar store, [00:03:35.140] and they would feel the tangible items. [00:03:37.570] Today, you have to get that same experience [00:03:41.196] in an e-commerce world. [00:03:43.930] And in order to do that, [00:03:45.200] it requires a massive amount of assets [00:03:48.582] to be able to allow you to experience the product. [00:03:53.090] Things like even trying it on virtually. [00:03:55.926] Any solution that basically has to solve these trends has [00:03:59.670] to solve that problem [00:04:00.620] and help that problem. [00:04:02.250] And then, finally, digital adoption. [00:04:04.691] There used to be a large barrier to entry [00:04:07.792] for designers to get into the fashion space. [00:04:11.698] A lot of the larger corporations [00:04:14.330] that deal with fashion and retail had [00:04:17.130] a whole bunch of infrastructure, [00:04:19.380] and there's a whole bunch of manual interactions [00:04:21.560] that would have to occur. [00:04:23.280] With the new digital adoption, [00:04:25.014] that's gone away, [00:04:26.794] and medium designers competing with large, [00:04:30.395] established fashion companies. [00:04:32.738] The technology allows them to design and sell [00:04:35.950] before they ever even make anything. [00:04:38.370] And so, this software is meant to be able [00:04:41.250] to accommodate those kinds of small [00:04:44.420] and medium designers, [00:04:47.010] and help them get to be that competitive [00:04:49.760] with the larger, more established fashion companies. [00:04:56.828] So, the retail vision. [00:04:59.275] In order to get to this future vision, [00:05:01.970] PLM is one aspect of it. [00:05:03.990] It starts with PLM, [00:05:05.200] that has all the product data [00:05:06.920] to feed all of the downwind processes [00:05:09.110] that are necessary, [00:05:10.030] all of the assets, everything that's necessary. [00:05:13.032] PLM is the start of this. [00:05:15.150] It's the linchpin for this, [00:05:17.160] but there's a whole bunch of downwind solutions [00:05:20.000] that are necessary to realize [00:05:22.608] the vision for the future retail and PLM space. [00:05:25.860] We're starting with PLM [00:05:27.565] and we're releasing this OEM product, [00:05:28.640] but we're going to be paying attention [00:05:30.310] and working on solutions for all [00:05:32.420] of these different areas in the future. [00:05:35.110] So this is our roadmap [00:05:36.280] and where we're going to be going there. [00:05:38.880] But the overall vision is basically starting with PLM. [00:05:42.790] In order to help us on this journey, [00:05:44.730] we had to find a partner that [00:05:46.245] really understood this industry. [00:05:48.635] And not only understand the industry, [00:05:51.220] but they actually had great expertise with Mendix [00:05:53.790] and being able to build an application this sophisticated [00:05:56.980] to be able to solve these problems. [00:05:58.880] We found CLEVR. [00:06:00.450] And I'm going to let Rene Tusveld take this away [00:06:04.118] and be able to describe how they built the solution, [00:06:07.800] their background, [00:06:08.750] and show a little bit about the solution, [00:06:11.250] so we can give you a preview. [00:06:13.090] Thank you, take it away, Rene. [00:06:15.132] <v ->So by using Mendix, we turn experience into innovation.</v> [00:06:18.690] We were able to develop this product much faster [00:06:21.060] than you normally would expect, [00:06:22.100] 10 times faster. [00:06:23.430] Also, we are able to add capabilities much faster [00:06:26.450] so we can have an aggressive roadmap for our product. [00:06:28.900] And also, we were able to implement our product [00:06:30.690] much easier at a customer [00:06:32.220] so they will have a quicker time to value [00:06:34.580] with our new product. [00:06:35.943] We can integrate with our customer ecosystem using [00:06:39.240] the integration capabilities of the Mendix platform. [00:06:41.580] So [00:06:42.760] we can use all the information that is [00:06:45.661] already available in current systems. [00:06:47.280] And last but not least, [00:06:48.759] our solution is based on the Mendix platform so can support [00:06:51.730] any kind of device you like. [00:06:53.740] So all the functionalities we have [00:06:55.960] in the PLM solution, [00:06:56.793] we can bring it to any kind of device you would like, [00:06:59.380] all supported by the native mobile device support [00:07:02.740] of the Mendix platform. [00:07:04.580] So now, I'm very happy that we can introduce [00:07:07.441] our PLM solution for retail and fashion, [00:07:11.060] powered by Mendix. [00:07:12.720] The solution is covering the whole process, [00:07:14.930] from ideation, line planning, [00:07:16.990] cost calculation, until the final product and sales. [00:07:19.940] We are embracing new technologies like 3D design [00:07:22.450] and photorealistic images. [00:07:24.070] And these are the requirements [00:07:25.870] that the modern industry expects from the product. [00:07:28.670] So now, we have a sneak preview of our product. [00:07:35.394] (upbeat rock music) [00:10:44.470] <v ->So I hope you enjoyed our preview.</v> [00:10:47.290] The future of fashion and retail is now. [00:10:49.860] As you saw in the solution, [00:10:51.140] this was made for visual commerce. [00:10:52.790] All of the assets that we generate [00:10:55.310] throughout the process are leveraging a power [00:10:57.790] in the e-commerce economy for our company. [00:11:00.070] It's powered by Mendix, [00:11:01.110] has all the advantages of Mendix, [00:11:02.958] plus a powerful application built on top. [00:11:06.870] And it's, "Start digital and stay digital." [00:11:09.320] We're going 3D from the beginning [00:11:11.180] all the way through manufacturing, [00:11:13.200] and enabling that process to happen. [00:11:15.880] So, as you can see, [00:11:17.090] this solution is built for the future, [00:11:19.640] and built for what the companies need today in this world. [00:11:23.596] So I really appreciate you attending our session. [00:11:28.580] If you need more information, [00:11:30.060] this is available now on the Mendix marketplace, [00:11:32.230] you can go out there and request more information on it. [00:11:35.000] More info can also be found [00:11:36.420] under the retail cloud booth, [00:11:38.240] and you can see Mendix PLM for fashion and retail. [00:11:41.600] I thank you for all your time today, [00:11:43.030] and I hope you enjoy your conference [00:11:45.030] and have a wonderful experience. [00:11:46.880] Thank you.