Roald Kruit on February 14, 2017
The content of this article was updated on February 14, 2017, originally published August of 2015
By this point, most organizations don’t have to be convinced about the need to go digital. The more pressing question is how to make digital innovation a reality. After learning about the Mendix Platform and approach, CIOs, CDOs, and innovation heads typically say something like, “This is great. How do I get started?”
Because Mendix enables a new way to deliver innovative applications, conventional wisdom doesn’t always apply. But have no fear—we’ve guided more than 500 customers along their digital journey. And we’ve distilled those best practices into our digital transformation roadmap, helping new Mendix customers get quick wins under their belt, and then structure and scale their innovation program.
The Start phase is about starting small and celebrating success to build internal excitement—and momentum—for your digital innovation initiative. But before you break out the cake and champagne, you have to pick the right project.
One of the main goals of the first project is to validate your ability to rapidly bring new ideas to market. You want this application to be a catalyst—something that gets the organization excited and open to experimentation.
Therefore, it’s important that the application can go live quickly, typically in 30 days. These projects are called lighthouse projects, as they are model projects aimed to have a signal effect of inspiration and guidance for numerous follow-up projects. The key is to show results quickly to create a flywheel effect that accelerates momentum for your digital innovation initiative.
Your first project should also be highly visible within the organization. It must have the right urgency and executive support, as well as deliver tangible business value. You want to ensure the results get noticed and your success gets shared.
The goal is for word of the first project success to spread like wild fire throughout the organization. Suddenly, there are colleagues banging at your door, saying things like, “I heard you delivered that application in 30 days. How did you do that? Will it work for my project?”
In addition to executive support, you want a project that requires direct business involvement. This isn’t unusual with digital innovation projects, as the requirements are often unclear and need to be refined through collaboration with, and feedback from, the business. The goal is to illustrate the higher level of creativity and collaboration facilitated by this new approach.
A common theme is that user involvement in the development process leads to much higher acceptance. And while this collaboration is important to delivering on the core business requirements, it is also about uncovering those small features that aren’t known at the beginning of the project but ultimately determine the difference between average and great user experience.
In order to deliver the application in 30 days, you need to limit external dependencies. The productivity advantage offered by a platform like Mendix can be quickly mitigated by external factors over which you have no control.
Another important consideration is that you can take the application into production. You will gain a clearer picture of the time to market advantage. Plus, you will help your internal PR efforts with a live application that delivers real business value. (As an aside, starting with a prototype might lead others to believe this approach is only suitable for prototyping, selling the impact short.)
If you decide not to take the application live, the decision should be made for business—not technical—reasons. For instance, one of our customers built a customer self-service portal in six weeks, only to discover a week before go-live that their biggest competitor launched a mobile app. They delayed the launch a few weeks to build their own mobile app. This business decision led to a better outcome.
As I mentioned above, digital innovation projects are often marked by unclear business requirements. Don’t worry; this is a good thing! For your first project, it’s better to define a high-level goal or purpose, versus detailed requirements. Then, your team can capture and refine requirements through our iterative development approach. The process of getting from idea to application is traditionally a lot work, so when your users see an idea come to fruition in just 30 days, they’ll be amazed.
It probably goes without saying that most digital innovation projects have at least some component that is mobile focused. But by picking an application that’s multi-channel, you can really illustrate the time to market versus traditional approaches.
To ensure that the app delivers the best possible experience to the user, it should be intelligent, contextual and proactive – a Smart App. Waze is a navigation app that is smart and personalized for the user because it knows where you are in real-time, knows whether you are in transit and knows when you typically arrive to work in the morning. It can combine contextual and historical data with real-time traffic and weather data, in order to optimize your commute. It is for this reason that the top navigation app is Waze.
Lastly, it is important for your first project to deliver a WOW factor that is worth celebrating. A wow factor is achieved by building something with high value that is unexpected. This can be the app by itself or a cool feature. Other people throughout your organization should come to you, asking you to apply your new approach to their problems so they can share in that success.
By picking the right first project, you will illustrate four important things:
Your first project is not about things like scaling, operations or continuous improvement. Ultimately, it’s about delivering business value quickly, in an experimental way where creativity and close cooperation between business and IT are central. By following these guidelines, you’ll have plenty of success to celebrate, triggering a flywheel effect within your organization.
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