What is MXDP? Guide to Multiexperience Development Platforms

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The Era of Multi-experience Apps

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.”

-Donald Norman,
The Design of Everyday Things

It’s difficult to create applications with experiences so tailored that the user is completely unaware of the thought, time, and intent behind the design. Difficult, but worth it.

Long gone are the days when a business could successfully make do with just a website or a mobile-responsive website or a simple mobile app. The promise of multi-experience is phenomenal: align and connect the optimal user experience for each customer and employee touchpoint through fit-for-purpose applications that make every interaction across the user journey effortless. Users expect this level of sophisticated but easy functionality in every digital touchpoint.

But here’s the problem. Multi-experience builds are complex. Delivering these applications usually requires a development team with a broad set of disparate skillsets. Skills ranging from UX expertise, to modality experts, to integration and orchestration expertise.

Do you need a Multi-experience Development Platform?

Yes, yes you do.

Every company needs to be creating multi-experience applications, but not every company has the resources to make their creation possible.

An MXDP enables the enterprise to deliver multiexperience apps across different modalities with their existing employees. Building on an MXDP means you don’t have to deepen the available skillsets with additional headcounts.

Mx, D, and P:
Behind the acronym

Multiexperience development involves creating fit-for-purpose apps based on touchpoint-specific modalities, while at the same time ensuring a consistent user experience across web, mobile, wearable, conversational and immersive touchpoints.

Let’s break it down further.


Web Experience
Delivering a consistent web experience across multiple form factors and mobile platforms is a crucial for any digital initiative. Mendix platform’s standard-based, open and extensible framework puts responsive UI design into the hands of developers. It’s so intuitive, even non-designers can quickly create rich, great looking apps that automatically adapt to all device form factors.
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Mobile Experiences
Mobile is typically the gateway to multi-experience. Mendix is the only low-code platform that leverages ReactNative to quickly build engaging native mobile apps for iOS and Android devices. Mendix also supports web, PWA, and hybrid mobile architectures.
Low-code Meets Mobile
Conversational Experiences
Conversational experiences mimic human interaction. Utilizing the Mendix Conversation Framework, developers can easily create Virtual Assistants that leverage Alexa, Google Assistant, IBM Watson Assistant, Siri, SAP CoPilot, and Cortana to deliver voice and chat conversational experiences from a single platform and skillset.
Immersive Experiences
With Mendix, customers can incorporate immersive experience to drill down into digital twins to improve operating performance or safely practice working in hazardous conditions. Besides iOS and Android phones/tablets, companies can deliver extremely immersive experiences on hardware offerings like HoloLens, RealWear, and Google Glass for the next-level user engagement.


Mendix makes multi-experience development achievable for all developers in an enterprise. Developers can build sophisticated user experiences across touchpoints (web, mobile, chatbots, and more) using a single skillset, on a single low-code platform. Use the platform’s built-in collaboration tools to foster a strong business-IT partnership. Empower developers with IDEs that are tailored to meet the needs of business users (Studio) and professional developers (Studio Pro). Leverage a library of re-usable components to speed-up development time and delight end users with frequent feature updates and upgrades.


Mendix platform extends the simplicity of the low-code approach to app deployment, operations, and security. Use a single click to deploy on the cloud of your choice – public, private or hybrid clouds. Scale for growth with experiences that are cloud-native by default and operate on an architecture that’s uncompromised. Developers can maximize the reuse of back-end services between experiences with Mendix’s sophisticated Mesh App Service Architecture (MASA). Depend on the platform’s built-in guardrails to ensure data security and governance.

Innovation and Differentiation with the Power of Low-code Development
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